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FAUSSE MAISON

We first noticed Eustache de Gaulejac through a story — a few seconds of video from a Montréal show that felt quietly decisive. His label, Fausse Maison, stood out for its clarity: raw but deliberate, fragile but exact. Now, as he prepares to present at Fashion Art Toronto (FAT), that same sense of focus carries through.

He works from his bedroom. “My bed is in a corner and the rest of the room is my studio,” he says. The space smells faintly of fabric and heat from the iron.


The name Fausse Maison — false house — makes sense. His garments protect and expose at once: coats that fall like façades, veiled faces, silhouettes that look rigid until they move. “I see architectural shapes, dreadful buildings,” he explains, “a mix of nature, Victorian style, and modern concrete.”


There’s something cinematic in the way he works — not in scale, but in sensibility. Each piece feels like a frame from an unnamed story, suspended between past and present. “I don’t design from moodboards,” he says. “I start from memories — things I’ve seen, or maybe imagined.” Sometimes he laughs, trying to describe the feeling: “It’s hard to explain … like remembering a dream that doesn’t belong to you.” “I try to build something honest out of contradictions,” he adds.


He doesn’t perform the work; he lives inside it.


There’s something quietly radical about that. In a moment of creative recession, Eustache seems content to just make. “I like understanding every part,” he says. “I want to see how far I can go alone before I need help.”It’s a story of self-production as much as self-expression — design not just as an idea, but as labor, logistics, and persistence.


He’s still in his final year of fashion design at Cégep Marie-Victorin, yet his work moves with the focus of someone who doesn’t wait for permission.


Credits:

 Images Fausse Maison Words  Milan Tanedjikov

RISING is a feature series by LIGNES DE FUITE, spotlighting designers in the midst of their ascent — when ideas are still raw and everything feels at stake.Each piece captures the moment a practice becomes visible: part encounter, part record, part news. More than coverage, RISING is an acknowledgment — that something vital is taking shape, that a voice is forming, and that becoming is worth remembering.


 
 
 

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