We recommend to start with an inverted pyramid approach: 60% One-of-a-Kind / Editorial Pieces: Bold, conceptual pieces made-to-order or in very limited runs. These build your identity and are ideal for editorials and shows. 30% Signature Wearables: A few wearable, reproducible styles priced between $60–$250. Go deep in sizes and variations. 10% Merch / Logo-Driven Items: Keep it to one small item (e.g. tote or tee) under $80. This category will grow as your visibility increases. As your brand matures, it's important to invert this pyramid — shifting toward fewer, more consistent styles with deeper production runs. That means more emphasis on your bestsellers, strong price points, and reliable fulfillment. This evolution reflects maturity, scalability, and readiness for wholesale partnerships.

We recommend scaling your operations gradually: Start with made-to-order listings to keep overhead low and allow flexibility. You’ll only produce what’s already sold, reducing risk and waste. Use pre-sale drops to create anticipation and fund production before it starts. This works best when linked to a seasonal calendar. Move into small-scale consignment once you have demand and want to offer products for faster delivery. You’ll need to keep limited stock either with us or other retail partners. Transition to wholesale when your production systems are stable, and you’re ready to sell at volume to other stores and platforms. Wholesale offers scalability but requires upfront investment and reliable fulfillment. Each step builds on the last. It’s a gradual shift from flexibility and low risk to higher volume and greater operational structure. SUPPLY supports all four models — and we’ll help guide you as you grow.

For your core wearable products, we recommend the following retail price breakdown: 25% → Materials & labor 25% → Brand margin (including overhead and development) 25% → Marketing & promotional costs 25% → Sales & distribution costs (e.g. LIGNES DE FUITE, stockists, affiliates) Use different pricing strategies based on the type of product: For one-of-a-kind editorial pieces, we recommend a skimming pricing strategy — price these high to reflect their uniqueness, artistry, and limited availability. This allows you to capture maximum value from early adopters and clients looking for standout or collectible pieces. — price these high to reflect their uniqueness, artistry, and limited availability. For your core wearable pieces and merch, we suggest a penetration pricing strategy: give maximum value to the consumer, even if it means making little to no profit at first. The goal is to build demand and gradually raise prices as your audience grows. The key is to build volume in production. Once you begin producing 100+ units per style, your production cost per unit drops significantly, allowing for better margins and sustainable growth. The more units you sell, the more efficiently you absorb fixed costs like development and marketing.

Not necessarily. Instead of building full collections, develop a core body of work and: Refresh it seasonally with new colors, fabrics, or tweaks Retire slower styles Plan drops and production well in advance Stay sensitive to your local market and seasons — especially in Canada, where long winters impact consumer habits, styling choices, and production logistics. We operate around four main seasonal drops: Spring (March), Summer (June), Fall (September), and Holiday (November). These moments are great opportunities to introduce new styles, run pre-sales, and plan editorial or campaign content. If you're working with us, aligning your timeline with these drops will help maximize exposure and logistics support.

Make sure it’s production-ready: Do you know your real material and labor costs? Can it be reproduced reliably? Do you have sourcing and timelines in place? Being ready means you can say yes to buyers, stylists, or influencers with confidence.

Storytelling is your strongest tool. Editorial pieces, campaign visuals, and your own voice on social media all contribute to building a compelling universe around your designs. Let people into your process — show what matters to you, and your work becomes more meaningful. If you have a story to tell or an idea in mind, let us know — we’re always open to co-producing content, features in our events, or campaigns that amplify your vision and connect you to a wider audience.

Be retail-ready: Label, tag, and finish all garments professionally Ensure sizing is consistent and clear Match your visual branding to your price point Stay organized and responsive Retail is about more than the product — it’s about the experience you provide.

Each model we work with serves a different stage of your brand's development — and choosing the right one can make or break your success. Here's how each works: Made-to-Order You only produce what has already been sold. Ideal for one-of-a-kind or complex pieces. No unsold inventory, low overhead. Longer delivery times are acceptable and expected. Designer is responsible for production and shipping to the customer within agreed timelines. Commission: 25% to SUPPLY / 75% to the designer. Designer must provide all product photography. You receive your payout once the order is confirmed and production timelines are met. Pre-Sale Customers place an order in advance for an upcoming product. Great for funding small production runs and creating anticipation. We run these during our four seasonal drops: Spring (March), Summer (June), Fall (September), and Holiday (November). Delivery timeline must be clearly communicated upfront (usually 2–6 weeks). Commission: 25% to SUPPLY, plus 25% discount is passed on to the customer. Designer must provide all product photography. SUPPLY handles the sale and payout; designer is responsible for on-time delivery. Consignment You provide SUPPLY with a small amount of finished inventory. Items are listed for immediate sale or shown at events/pop-ups. You retain ownership of the stock until it sells. Once sold, you receive your commission payout within 30 days. Commission: 35% to SUPPLY / 65% to the designer. SUPPLY handles photography and styling. You are responsible for replenishing inventory as needed and for any unsold stock. Wholesale Retailers purchase stock from you at a set wholesale price. Standard industry markup: you earn 50% of the retail price. Payment terms vary: some pay upfront, others within 30–60 days (net terms). You must deliver fully finished, labeled, and packaged goods by a firm deadline. SUPPLY handles photography and marketing as part of our wholesale service. Best suited for designers with strong volume capacity and predictable product lines. These models are not mutually exclusive — many brands use a mix. Start with made-to-order and pre-sale, then add consignment, and eventually grow into wholesale as you stabilize your supply chain and increase volume.

Currently, SUPPLY focuses on shipping within Canada only, with most of our customer base located in Montréal. We also offer local pickup options for Montréal-based clients. That said, we have a growing notoriety in Toronto, one of North America's major cultural and creative cities, where we see significant potential for future expansion. As we grow, we plan to expand our shipping reach across Canada and eventually internationally — but for now, we are prioritizing strong, accessible service within our core market. Our audience is diverse, fashion-forward, and creatively engaged: 25% are young creatives aged 18–25 — highly engaged with fashion and culture, but often price-sensitive. These customers are excited to support emerging talent and engage through merch or standout, accessible pieces. 50% are young professionals aged 25–35 — working in the creative industries. They seek a distinct sense of identity and want to be seen as connected, current, and desirable. They value originality and are ready to invest in meaningful fashion. 25% are established creative professionals — luxury-leaning, often with higher purchasing power. They look for pieces that help them remain relevant and signal cultural awareness, and are open to buying art-fashion hybrids and collector items. Our community is gender-diverse and open to expression — we welcome and attract all identities, including men, women, and fluid customers who shop across categories.

We only accept submissions through our official online submission form. This ensures that all product details are collected in a consistent and professional format. You can submit your product here: Submission Form If this is your first time submitting, we will also create your designer profile page, which includes a bio, imagery, and featured products. This gives customers context about your work and connects your pieces to your brand story. We are a curated platform — and we care deeply about customer satisfaction and maintaining a strong visual and experiential identity. Submissions are reviewed carefully, based on: Overall product quality and originality Visual coherence and image presentation Product sellability and relevance to our audience Alignment with the designer’s brand image and our values We’ll follow up with feedback, questions, or next steps after review. Please ensure that your product is production-ready, clearly priced, and includes quality images. For Made-to-Order and Pre-Sale submissions, product pages will be published directly based on your submission content. Visuals and product descriptions are required. For Consignment, submissions are considered an expression of interest. This model is managed case-by-case, and requires a separate agreement. Once a partnership is confirmed, we’ll work with you to plan inventory intake and product activation. For Wholesale, we typically initiate contact with designers once their production capacity and product line reach a certain maturity. However, you are welcome to express interest through the same form. For Wholesale, we typically initiate contact with designers once their production capacity and product line reach a certain maturity. However, you are welcome to express interest through the same form.

It depends on the sales model: Made-to-Order / Pre-Sale: Yes. Since the designer earns a higher margin (75%) in this model, you are expected to provide all product photography. This includes: Clean background product shots (front, back, details) Optional editorial or lifestyle shots Consignment / Wholesale: No. SUPPLY is responsible for product photography, visual styling, and presentation. We cover these costs as part of our service and manage the visual storytelling for these listings. If you are unsure or want to elevate your visual presentation, SUPPLY also offers affordable image-making services with in-house photographers, stylists, and editors. Contact us to book.

Made-to-Order / Pre-Sale: Designers are responsible for packing and shipping directly to customers. You must use trackable methods and meet your stated delivery timelines. Delays must be communicated in advance. Shipping costs are typically included in the final retail price unless otherwise arranged. Consignment: You deliver finished goods to SUPPLY, ready for sale. Products must be tagged and packaged properly. SUPPLY handles fulfillment and customer service. You are responsible for restocking and managing any returns of unsold stock. Wholesale: Designers must ship on time and in full to our head offices. Items must meet professional standards: clean finishing, proper labeling, and packaging. You are responsible for the shipping unless negotiated otherwise.

Made-to-Order / Pre-Sale: You’re paid after orders are confirmed and delivery timelines are met. Consignment: Payouts are processed monthly for items sold during the previous 30-day cycle. Wholesale: Payment terms vary — typically 50% upfront and 50% net 30 or net 60 depending on your agreement. All payments are made by bank transfer or e-transfer. Ensure your account details are always up to date.

We’re here to support you. LIGNES DE FUITE offers: Access to pattern-making and sampling resources Production mentorship and consultation Help connecting with reliable small-batch manufacturers And if you're looking to fully outsource, we can also handle the entire production process from A to Z. Our team is highly experienced and can manage everything from design refinement, sourcing, sampling, and quality control to final delivery — giving you more time to focus on creative direction and brand development. Just reach out — we want to help you scale sustainably and professionally.

Made-to-Order / Pre-Sale: These are typically final sale. However, if the product is defective, significantly delayed, or misrepresented, SUPPLY may ask the designer to replace or refund. Consignment: SUPPLY handles customer support but may require your input or replacements in some cases. Wholesale: This depends on the retailer agreement. You may be required to accept returns on defective goods or issue credits.

To succeed in this partnership, you are expected to: Deliver on time and meet your quoted timelines Tag, label, and finish all garments professionally Maintain accurate listings (prices, sizing, product descriptions) Provide shipping details and tracking when applicable Handle customer issues promptly (for MTO and pre-sale) Communicate clearly and reliably with the SUPPLY team We're flexible and collaborative — but professionalism is key to long-term success.

Yes — we understand that emerging designers often need to explore multiple sales channels. Whether you run your own website, participate in pop-ups, or work with other marketplaces, that’s perfectly acceptable. However, we are deeply committed to growing with you and becoming a long-term, strategic sales partner. The more you collaborate with us, the more we can support your visibility, storytelling, and business development. We aim to build meaningful partnerships — not just listings.

You don’t have to be perfect — but you do have to be intentional. Clarity, consistency, and strategic growth will carry your brand further than hype. We're here to support designers who are serious about building something meaningful. Let’s build it — one smart move at a time.