Question 1

What kind of product mix should I aim for as a new designer?

Accepted Answer

We recommend to start with an inverted pyramid approach:
 • 60% One-of-a-Kind / Editorial Pieces: Bold, conceptual pieces made-to-order or in very limited runs. These build your identity and are ideal for editorials and shows.
 • 30% Signature Wearables: A few wearable, reproducible styles priced between $60–$250. Go deep in sizes and variations.
 • 10% Merch / Logo-Driven Items: Keep it to one small item (e.g. tote or tee) under $80. This category will grow as your visibility increases.
As your brand matures, it's important to invert this pyramid — shifting toward fewer, more consistent styles with deeper production runs. That means more emphasis on your bestsellers, strong price points, and reliable fulfillment. This evolution reflects maturity, scalability, and readiness for wholesale partnerships.

Question 2

What's the best way to start selling through SUPPLY?

Accepted Answer

We recommend scaling your operations gradually:
1. Start with made-to-order listings to keep overhead low and allow flexibility. You’ll only produce what’s already sold, reducing risk and waste.
2. Use pre-sale drops to create anticipation and fund production before it starts. This works best when linked to a seasonal calendar.
3. Move into small-scale consignment once you have demand and want to offer products for faster delivery. You’ll need to keep limited stock either with us or other retail partners.
4. Transition to wholesale when your production systems are stable, and you’re ready to sell at volume to other stores and platforms. Wholesale offers scalability but requires upfront investment and reliable fulfillment.
Each step builds on the last. It’s a gradual shift from flexibility and low risk to higher volume and greater operational structure. SUPPLY supports all four models — and we’ll help guide you as you grow.

Question 3

What is the best way to price my products?

Accepted Answer

For your core wearable products, we recommend the following retail price breakdown: 25% for materials and labor, 25% for brand margin (including overhead and development), 25% for marketing and promotional costs, and 25% for sales and distribution costs. Use different pricing strategies based on the type of product. For one-of-a-kind editorial pieces, use a skimming pricing strategy to reflect their uniqueness and limited availability. For core wearable pieces and merch, use a penetration pricing strategy to build demand and gradually raise prices as your audience grows. Building volume in production helps reduce costs per unit, allowing for better margins and sustainable growth.

Question 4

Is it necessary to follow seasonal collections?

Accepted Answer

Not necessarily. Focus on developing a core body of work and refresh it seasonally with new colors, fabrics, or tweaks. Plan drops and production well in advance, and stay sensitive to your local market and seasons. We operate around four main seasonal drops: Spring (March), Summer (June), Fall (September), and Holiday (November). Aligning your timeline with these drops can help maximize exposure and logistics support.

Question 5

What should I do before releasing a product?

Accepted Answer

Make sure it’s production-ready:
 • Do you know your real material and labor costs?
 • Can it be reproduced reliably?
 • Do you have sourcing and timelines in place?
Being ready means you can say yes to buyers, stylists, or influencers with confidence.

Question 6

How do I build a strong brand identity?

Accepted Answer

Storytelling is your strongest tool. Editorial pieces, campaign visuals, and your own voice on social media all contribute to building a compelling universe around your designs.
Let people into your process — show what matters to you, and your work becomes more meaningful.

If you have a story to tell or an idea in mind, let us know — we’re always open to co-producing content, features in our events, or campaigns that amplify your vision and connect you to a wider audience.

Question 7

What do I need to work with SUPPLY or other retailers?

Accepted Answer

Be retail-ready:
 • Label, tag, and finish all garments professionally
 • Ensure sizing is consistent and clear
 • Match your visual branding to your price point
 • Stay organized and responsive
Retail is about more than the product — it’s about the experience you provide.

Question 8

Can you explain the differences between Made-to-Order, Pre-Sale, Consignment, and Wholesale?

Accepted Answer

Each model serves a different stage of your brand's development. Made-to-Order: Produce only what has been sold, ideal for one-of-a-kind pieces. No unsold inventory, low overhead, longer delivery times acceptable. Pre-Sale: Customers order in advance, great for funding small production runs. Delivery timeline must be clear. Consignment: Provide a small amount of finished inventory for immediate sale. You retain ownership until it sells. Wholesale: Retailers purchase stock at a set wholesale price. Best for designers with strong volume capacity. These models are not mutually exclusive; many brands use a mix.

LIGNES DE FUITE

LIGNES DE FUITE

SUPPLIER GUIDE

Product Submission Form

First-Time Submitters

Product Submission

Product Images and/or Videos